> But it also means there's nothing to lose and everything to gain by buying links for your own domain.
Well, nothing to lose except money: to discourage this, you just have to have links-of-unknown-quality produce no benefit, and links-with-positive-quality provide positive value; this is better than links of unknown value providing positive value and links with negative quality providing negative value.
Well, nothing to lose except money: to discourage this, you just have to have links-of-unknown-quality produce no benefit, and links-with-positive-quality provide positive value; this is better than links of unknown value providing positive value and links with negative quality providing negative value.