Yes, I agree. The advice about dressing distinctively or doing your homework, that's all good, but crashing someone else's event, specifically the placing of rogue advertising in the event itself, that crosses a line.
Like with all ethics it's a somewhat subjective position. For me it crosses a line, but I bet more than a few others think its brilliant. Especially for a company in the marketing space. I wouldn't do it myself though, for the following reasons;
Respect. In business it's important to have a sense of respect, for your employees or employer, for your customers, for your competitors, and for yourself. An act like this shows a lack of respect to a competitor, and so I start to wonder who else gets trampled on on your path to success. Maybe me?
Karma. What goes around comes around. Sure this seems like a good idea when you're tiny and willing to pretty much do anything to get noticed, but don't complain when someone does the same thing to you. If some competitor hands out flyers outside your building one day, to your customers, don't come crying to me about it.
Reputation. It's one thing to be the new kid on the block. It's another to be the new kid who breaks the rules on their first day, in full view of everyone and gets away with it. Stuff like that can land you with a rep you'd rather not have.
Kudos for the first two parts of the article. Well done. It shows your creativity. The third though leaves a bit of a bad taste in the mouth. Sorry mate, but that bit is just uncool.
Respect, karma, reputation, breaking the law - these topics can be related to this incident and discussed in an insightful and rational way.
Ethical? I remember what Linus Torvalds said: "ethics are to me something private. Whenever you use it as an argument for why somebody_else should do something, you're no longer being ethical, you're just being a sanctimonious dick-head."
I'm going to have to pick the other side on this one. It's an unfortunate result of capitalism that being what some people call "unethical" usually rewards businesses with success. You'll struggle to find any major successful business that didn't get to the position they're in by doing some unethical (and not always in a balsy but harmless way as was done here) things to their competitors. Look at Newscorp, spying on people to get news. Or Apple using unethical manufacturers. Or Microsoft, stealing software. It happens every day, and when it gets to such a corporate level, it's often labeled corporate greed, but honestly it's not. All it is is intelligent business leaders realizing that it's better for their company to do something unethical and take the heat for it than to do nothing at all.
Like with all ethics it's a somewhat subjective position. For me it crosses a line, but I bet more than a few others think its brilliant. Especially for a company in the marketing space. I wouldn't do it myself though, for the following reasons;
Respect. In business it's important to have a sense of respect, for your employees or employer, for your customers, for your competitors, and for yourself. An act like this shows a lack of respect to a competitor, and so I start to wonder who else gets trampled on on your path to success. Maybe me?
Karma. What goes around comes around. Sure this seems like a good idea when you're tiny and willing to pretty much do anything to get noticed, but don't complain when someone does the same thing to you. If some competitor hands out flyers outside your building one day, to your customers, don't come crying to me about it.
Reputation. It's one thing to be the new kid on the block. It's another to be the new kid who breaks the rules on their first day, in full view of everyone and gets away with it. Stuff like that can land you with a rep you'd rather not have.
Kudos for the first two parts of the article. Well done. It shows your creativity. The third though leaves a bit of a bad taste in the mouth. Sorry mate, but that bit is just uncool.