I agree with the points the writer makes. I also agree that they compound to make the ad bad. But..
I don't think the "allergic reaction" is because of them though, not directly. This ad is like a mean comedian bombing on stage. The joke isn't working and it's mean. If the comedian seems nice, harmless & vulnerable you empathetically cringe, unpleasantly sharing in his embarrassment. Not fun, but bearable. You might even give him a chance to recover. If he seems like an asshole & he's making a mean joke, you react with.. almost hate. You suddenly notice all the things you hate about this asshole who isn't funny.
That's why vitriol is a bad strategy for inexperienced comedians. If you bomb, the crowd will turn on you. Hard. If mean jokes are funny, they're allowed. If they're not, the audience wants blood.
This is also true for racist jokes, misogynistic jokes, joke about child abuse. etc. If its funny, its funny. If not, he's trying to make fun of child abuse?
I don't think the "allergic reaction" is because of them though, not directly. This ad is like a mean comedian bombing on stage. The joke isn't working and it's mean. If the comedian seems nice, harmless & vulnerable you empathetically cringe, unpleasantly sharing in his embarrassment. Not fun, but bearable. You might even give him a chance to recover. If he seems like an asshole & he's making a mean joke, you react with.. almost hate. You suddenly notice all the things you hate about this asshole who isn't funny.
That's why vitriol is a bad strategy for inexperienced comedians. If you bomb, the crowd will turn on you. Hard. If mean jokes are funny, they're allowed. If they're not, the audience wants blood.
This is also true for racist jokes, misogynistic jokes, joke about child abuse. etc. If its funny, its funny. If not, he's trying to make fun of child abuse?