That’s an interesting point. Ive seen CPMs rising, almost like people were spending more, but wasn’t sure why that may be.
Also the article missed a few big points.
1) There’s really not much you can do in diversifying your channel mix - this change affects any paid platform.
2) what you can do is spend more on Android, which hasn’t (yet) lost the tracking
3) Facebook is working on work arounds, like a conversion API, where the data is matched on hashed PII. Other platforms without that rich, accurate PII will struggle a bit more.
Also the article missed a few big points.
1) There’s really not much you can do in diversifying your channel mix - this change affects any paid platform.
2) what you can do is spend more on Android, which hasn’t (yet) lost the tracking
3) Facebook is working on work arounds, like a conversion API, where the data is matched on hashed PII. Other platforms without that rich, accurate PII will struggle a bit more.