I'm still early in the learning process, and I wouldn't feel confident going beyond the most basic google search results, right now.
But clearly, having an audience on Twitter, and possibly a good relationship with online publications or reporters who can help get your message out, where you can guest blog or become known as an expert, is good for business.
And if there's some way that your work can become a product that translates into sales that can be reached through Instagram, Pinterest, etc., then it helps to know that too. Sounds weird, but I worked at a tooling startup that advertised on Instagram and apparently got good results from it.
But clearly, having an audience on Twitter, and possibly a good relationship with online publications or reporters who can help get your message out, where you can guest blog or become known as an expert, is good for business.
And if there's some way that your work can become a product that translates into sales that can be reached through Instagram, Pinterest, etc., then it helps to know that too. Sounds weird, but I worked at a tooling startup that advertised on Instagram and apparently got good results from it.