I had a friend tell me recently about a client using commercial real estate data for lead gen. He mentioned https://compstak.com/
Basically, identifying companies that are doing well / expanding by how big the space is they leased. This sort of data is apparently very hard to get, but gives users a competitive advantage.
Real estate data, and companies like compstak are exactly the kind of niche markets I'm talking about. Agents are willing to spend large sums to get access to this data and it can be resold multiple times. Unfortunately it is also a market full of existing competition with some established players.
What other markets for data are similar? In general, data that leads to prospect generation is desirable because sales agents are willing to spend money to make money. Are there any other markets like that?
So it sounds like the salient aspect here isn't necessarily the type of data, but the manner in which that data is collected. Looks like compstak's success is a result of creating a platform that facilitates crowdsourced data points that are difficult to acquire using traditional data collection approaches...that scarcity is what makes the data valuable, especially since that data can be used for leverage in a negotiation. Also, they appear to prop up the overall scarcity by only granting access of existing data to users who provide new data.[1]
I'm curious how they figure out how much to charge companies for this data? And also how they stop real estate insiders from gaining access without sharing new data?
The medical markets, but I don't want to go any further because that's what I'm doing right now :p
SMART on FHIR is a newish standard for medical applications that is getting a HUGE push from large companies like Cerner, Epic, along with all the tech giants. Hospitals are itching for more FHIR apps that can integrate directly into their Electronic Health Record system (and web apps be delivered directly on a doctor's web portal within the hospital's IT system).
So that might be a good place to start poking around...
Basically, identifying companies that are doing well / expanding by how big the space is they leased. This sort of data is apparently very hard to get, but gives users a competitive advantage.