Honestly, as someone dealing with small businesses, selling insurance and HR services to tiny startups is not a $20B business. Selling those to large companies is, but that market is already saturated.
The WeWork claim is that some of their startups will become huge and they'll already have their foot in the door, so to speak, for selling those huge companies more real estate and services. Having a 5 person startup as a renter is not a big win, but if that startup becomes Twitter size...
Do they seriously claim this? It sounds like a pretty far-fetched thing for them to say. I've opened several offices and moved my company around a fair bit, and I don't know how WeWork or anyone else would have their "foot in the door".
Any company approaching the size of twitter is going to contract those services out and either beat them down to very thin margins or manage the services themselves. very little upside in that.
