> Bluetooth is already there, and if the same chip can be used in a phone or a button cell powered telemetry sensor, economies of scale
Actually, for industrial applications, it's more likely to be Zigbee that is already there, and the economies of scale will favour it over BTLE (particularly when you consider Zigbee allows thousands of devices in a network, while BTLE can't even get to double digits). There's a ton of other advantages to Zigbee for industrial applications (not the least of which is resiliency).
Maybe you want a bluetooth bridge (though WiFi is probably very tempting for that purpose), but bluetooth is bad enough at doing its own job, let alone something else.
